Creating a Brand...

New Etsy Header

... and hopefully a following!

I'm so lucky to have a very dear friend like Michelle, who is a brand consultant & marketing and social media strategist ~ giving me advice these days! Check out her website here.

In addition to stressing the importance of daily "tweets" (check it), she has always stressed the importance of "continuity" as I began to market my handmade jewelry business (she even had a hand in sparking the flame by gifting me with some of her amazing beads & gemstones last fall!) This aspect has had me completely STUMPED for 6 months and I feel as though I've finally had a breakthrough.

The problem. What to name my business:

- email: cookievf
- flickr: cookievf

- twitter: cookievf

- ebay: vickstress (not selling there)
- etsy: vickstress for continuity.. 4 YRS AGO, when i was just a b-u-y-e-r!
- blog: beautyofthegarden

Ever the goal:

• Create a clear message
• Convey accurate representation
• Convey the need for your product/service - or make it beautiful and impossible to resist =D
• Convey QUALITY
• Make it easy to remember, so potential customers can find you!

The solution:

As I am still in the very early stages, I've decided NOT to give the business a name, therefore avoiding having to create a new etsy shop & set up a special FB page, etc... I have decided to simply use my given name. Sounds easy, but "WHEW!" what a relief now that the decision process is finally over.

For continuity sake, I added my name to my flickr account and created a business card ands etsy header with a similar theme. It's a beginning! Now I am making earring cards to better display my jewelry and working on blog ideas....... gotta run!

New Business Card